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March 2010

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Joker Mad Energy

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Wow. Déjà Vu. Today we have Joker Mad Energy, an energy drink that only cost me 99 cents. I’m having a Déjà Vu moment because it seems like I’ve had this before. Oh, I know why – it tastes EXACTLY like Monster Energy, only sweeter. This stuff isn’t bad, although it seems really carbonated, although I can handle discomfort if I only have to pay 99 cents. It’s hard to describe the taste, it almost seems to have a hint of a vitamin (like the Finstones chewable ones) taste, but it’s not strong and it doesn’t taste bad. The kick is great too; it has an Energy Blend of Glucose, Caffeine, Guarana, Inositol, Glucuronlactone and Maltodextin. That’s the same energy blend as Monster! This is too weird. It tastes like Monster, has the same energy blend, has the same warning label in the back, both drinks say ‘Ball’ on the back (the canning/packaging company I think) and they look the same too. A quick Google search revealed my suspicions: if you go to Beverage World you’ll read “Joker Mad Energy, a beverage born out of its [Circle K] partnership with Hansen Beverage Co”. Hansen Beverage Co is the company that owns Monster Beverage, meaning that Monster and Joker Energy are both owned by the same company. Okay then, Joker Energy is a lot cheaper and tastes the same, so why would any one buy Monster anymore? I’m also a little confused and disappointed that Hansen can’t come up with more than one flavor for it’s energy drinks, but that’s beside the point. Joker Energy is pretty good and delivers that kick that energy drinks should, its also cheap too! I’d recommend trying this, especially if you’re a Monster fan that doesn’t feel like paying as much, because it’s basically the same.