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Mamma Mia! As if it isn’t enough to appear in 200+ video games, Mario now has his own energy drink! Power Up! (produced by Boston America Corp) comes in a blue can with a picture of Mario and a mushroom. Power Up! is clear and smells like raspberry with a hint of a Red Bull like scent (kind of like Sweet Tarts) to it. Power Up has a fairly tart taste to it, a bit of a sour (like Nerd) raspberry taste, again with a hint of a Red Bull like taste. Power Up! costs 2.99, so it’s more of a novelty drink than a mass marketed drink, maybe something to appeal to the young gamers, but ironically the can reads, “not intended for children”. Mario’s new drink also seems a little more carbonated than other drinks, but it goes down smooth without any problems. The kick is pretty good as well, with 120mg of caffeine per can (8.4 fl oz.) this drink gets you going and you’ll be stomping Koopa Troopas and Goombas in no time! To sum things up, Power Up! is a small drink that comes with a big boost of energy. It has an interesting taste, and is a fun idea (and I expect a Luigi drink in the near future Boston America Corp). However, for 2.99 for an 8oz can, I won’t be buying too many of these in the near future.
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