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Roaring Lion - Let Out Your Lion!
This is the first energy drink I’ve had in a while (I went off caffeine for a few weeks) and I can really feel its effects. Today we’re looking at Roaring Lion, a drink with the slogan “Lionize Yourself” and which promises to “Let Out Your Lion!”. Well, I haven’t grown a mane yet, nor have I had the urge to maul any wildebeest, but I’m definitely energized. Roaring Lion is what I’d call a Red Bull Clone, as it has the same taste, that generic energy drink taste that Red Bull has. Lion Energy knows this, and they had a pretty ballsy campaign to show it. They sent me some of their product in addition to a can or Red Bull, and gave the instructions to have a friend pour each drink in a cup and to taste test. Let me tell you, I can’t tell a difference, it’s that good!
Like I said before, Roaring Lion tastes just like Red Bull, if not, better (by the way, I have no clue how to describe the “Red Bull Taste”, if anyone can think of a way to describe it, please comment below, heck, I’ll send you a can of this stuff if you can help me out!), and has a light amber hue to it as well. The drink comes in your standard 12 oz aluminum can adorned with a lion and what I assume are claw marks from a ferocious (and caffeinated) lion.
The folks at Roaring Lion Energy were kind enough to send the nutritional facts as well, and they’re the same as Red Bull’s, give or take a few calories. The energy mix contains 1000mg of Taurine, 600mg of D-Glucuronalactone, 80mg of Caffeine, 90mg of Inositol (10mg more than RB), 119 calories, 20mg Niacin, 10mg Vitamin B6, and .005 mg of Vitamin B12, in addition to 26g of sugar,
Overall, this is a great drink, I absolutely love the flavor, and it gets the job done! The folks over at Roaring Lion really did a great job! If you want to get some for yourself check out their website (seems to be down at the moment) or if you’re too impatient for their website to get back up, grab some here
(And please please please help me figure out how to describe the Red Bull taste! 
)
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We also manufacture a flavor similar to Red Bull. We’ve been told that we are the closest there is to RB’s taste and finish with out the bad after taste. This came from the Red Bull reps in our markets, even closer than Roaring Lion says that they are.
As for the Red Bull finish profile, we say it’s like sticking a 9 volt battery on your tongue. The flavor profile is considered pungent because of the citric acid and a few other ingredients.
Also, Roaring Lion’s ingredients list is not “the same” as Red Bulls even though they state it that way. Next time you talk to them ask them about the lawsuits that they have lost to Red Bull because of their “ballsy’ attitude towards Red Bull
Thanks for allowing me to comment.
David
Great review. We’ve been pouring Roaring Lion at a couple of my restaurants for a few years now and it’s been a real pleasure. It has a fantastic similar-to-red bull taste and my customers actually prefer it over two or three other energy drinks we used to carry.
I agree with the 9 volt battery comparison for that strange aftertaste in Red Bull, but Roaring Lion actually doesnt have that taste and instead comes off with a nice citrusy bite (at least what we have here!). Anyway nice read.