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Today we have a new energy drink, Rubyy. Rubyy is “the first ultra-premium luxury energy drink developed to appeal to sophisticated, stylish tastemakers.” I have to agree, as Rubyy comes in the most beautiful packaging I have ever seen and it blew me away as soon as I saw it! It comes in a 12oz aluminum bottle, and the front design glows under black lights (hopefully I can get a picture of this soon). The aluminum casing is 100% percent recyclable for all of you “green” people put there, so you can feel good about yourself, and caffeinated, at the same time. It’s the brainchild of Maurice Kanbar, founder of Skyy Vodka, and is making it’s way into the after hours club scene. Rubyy is becoming increasingly popular among celebrities and CEOs, as CEOs can feel secure taking Rubyy to a board meeting without looking like that dropped by a BP station to grab an energy drink.

Now that I’ve overloaded you with some background information, let’s get to the drink. Rubyy instantly gets off on a good foot with me because it’s resealable, and I love drinks with screw off caps. It has a light pink-orange hue to it, the color is very similar to that of a grapefruit. The first thing I noticed when I tried Rubyy was that it’s very lightly carbonated, and goes down smoothly. It has a light citrus orange aroma and taste, and it’s not too sweet either. The taste comes from its blend of blood oranges, tangerines and Valencia oranges, and the fact that it isn’t loaded with artificial flavors gives it a very calming and natural taste.

Now that we’ve covered Rubyy’s fantastic taste, it’s time to move on to the final (and most important) part – the caffeine content! Each 12oz serving of Rubyy contains a full amount of Vitamin B, 130 calories (a diet version is coming in 2009 as well) and 80mg of caffeine, not bad at all. Rubyy also contains guarana extracts and taurine to give it an added kick. I have to say that I’m both impressed and pleased with Rubyy. It has a great taste, low carbonation, good caffeine content, and breathtaking packaging. Currently it’s only available in Los Angeles, Miami and W Hotels across the US, and goes for about $3.49 a bottle. It’s worth the price though, and if you ever cross this fine specimen in the wild, I certainly suggest that you try it out. If you want to know more, check out Rubyy.com and you can buy Rubyy online here.